I'm starting a blog that individuals looking to start a small business can visit to listen or read interviews from small business owners in the niche they're looking to start a business in. They'll be able to learn more about the exact business they're interested in and hear over 25 answers to questions they might have before making a decision to open that type of business. Individuals will be able to validate and schedule a discovery day on the site with independent business owners.
My question is how could I more easily reach Small Business Owners other than cold-calling? My site is new so I can't use HARO. I've tried twitter and facebook, but not enough traction yet. Currently I spend to much time trying to get interviews and I need masses in the same niches to make it valuable. Any ideas?