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Amara Rose

Creative Strategist at Live Your Light

Sebastopol, CA

I give your vision a voice through strategic marketing magic: branding, compelling copy, and on-point coaching to build or boost your brand.

About Me

Adept at bridging the worlds of mainstream culture and metaphysics, I worked in corporate communications for ten years before launching a successful marketing communications/PR business in 1990, followed by my coaching practice.

I offer a wealth of tools and support to launch and grow a purpose-filled business: brand development, content creation, social media marketing, business coaching and more, to catalyze and build conscious community throughout your organization.

Business Description

As a "midwife" for individuals and businesses that are birthing their deepest dreams, I'll help you:

• Crystallize your vision
• Create your signature story/mission statement
• Target your ideal audience
• Develop or refine marketing materials to support your story
• Create a results-oriented action plan
• Put all of the above into practice to deliver your dreams!

My Skills
articles blogging branding brochures business coaching case studies coaching content development content marketing copywriting corporate communications editing feature articles holistic health inbound marketing integrated marketing marketing marketing communications newsletters outbound marketing personal development public relations public speaking seo seo copywriting social media social media management social media marketing solopreneurs spirituality startups strategic marketing twitter web content writing
Profile Questions
  • What do you like most about your profession?

    The opportunity to be of service, whether I'm "midwifing" an individual or a business into their highest and best self/service. It's an honor and privilege to help accelerate personal and organizational evolution in these extraordinary times.

  • What are the most important things to consider when hiring a service provider in your field?

    1) Experience. The saying goes, "There's no substitute for experience," and when it comes to coaching and brand building, this holds true. Of course, someone can be quite young and stellar at what they do; in this case, a client recommendation or sample of the work created for a client can substitute for a track record.

    2) Integrity. Does the coach or marketing/branding professional work with you in the manner agreed? Are high quality results/content delivered on time and on budget? If there is a problem, does the service provider take ownership and take steps to immediately rectify it?

    3) Communication. Does your coach or content creator ask penetrating questions that help them deeply understand your business or personal situation? Do you feel comfortable working with them? Especially if most or all of the exchange will be virtual (phone/Skype/email), clear communication is essential for a successful outcome.

  • How are you different than others in your profession?

    I've lived the journey to self awareness from the inside out, so I understand the potential, the path, and the pitfalls along the way. I also bring an extensive business background in both corporate marketing and as an entrepreneur. Blending mainstream and metaphysical, I guide people and businesses to create "spiritually successful change": the results they desire and deserve. I can also don my marketing communications hat and develop web content, blogs, newsletters, branding, messaging and strategy.

  • What are your biggest professional influences (books, mentors, events)?

    On both a personal and professional level: Angeles Arrien's Four-Fold Way Foundational Training, Louise Hay, the book Initiation, training in the Option Process (developed by Barry and Samahria Kaufman), 5 years of improvisational comedy classes (exceptional training for being a coach and business mentor), and studying with a lay ministry that taught the practical application of spiritual principles to daily life. I offer an extensive reading/listening/viewing list on my website:

    Additionally, on a professional level my public speaking classes with Lee Glickstein, and participating in a monthly inspirational networking breakfast with Marianna Nunes for several years, were profound influences in shaping me as a conscious entrepreneur who serves my clients from the heart.

  • founder/principal at

    January 1994 — Present

    Customized programs and presentations, individual and team coaching, strategic visioning and marketing/branding support to take your work/life to the next level now!

  • Founder / Principal at Pear Communications

    1990 — 1993

    Marketing communications and public relations, primarily for companies in the healthcare, staffing, and financial services industries. Clients ranged from sole proprietors to national corporations, and included for-profit and non-profit enterprises. Services included business-to-business newsletters, national media placement, authoring executive-level articles and consumer brochures.

  • Communications Director at Adia (now Adecco)

    1983 — 1990

    Communications Director for world's third largest staffing service. Created consumer surveys, executive speeches and integrated PR materials that generated extensive media coverage and increased sales at the local level. Managed all U.S. internal and external communications, supervised in-house staff and PR firm, served as corporate liaison for company-owned and franchise offices nationwide.

  • International Coach Federation

    Degree: Professional Certified Coach (PCC)

    Field of Study: coaching

    Certified personal and professional coach (PCC). Evaluation included coursework through The Coaches Training Institute (CTI) and published works submitted, including my CD, "What You Need to Know Now: A Road Map for Personal Transformation," numerous articles in major newspapers and magazines, and an endorsement from Cheryl Richardson, founding member of the ICF and best-selling author of seven coaching books, including "Take Time for Your Life" (which recommends my website & CD), "Life Makeovers" and "You Can Create An Exceptional Life," co-authored with personal growth pioneer Louise Hay.

  • Penn State University

    Degree: Bachelor of Arts

    Field of Study: Social Welfare, gerontology emphasis

  • PCC (Professional Certified Coach)

    Authority: International Coach Federation

  • The Top 101 Experts Who Help Us Improve Our Lives



    Date: July 1, 2004

    Featured in this bestselling book of leading personal development professionals, by David Riklan.

Contact Information

321 South Main Street
Sebastopol, CA. 95472
Phone: 800.862.0157

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