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Elaine Slatter

Business Coach at XL Consulting Group - Business Strategy and Marketing Coaching

Burlington, ON. Canada

www.xlconsultinggroup.com

Marketer specializing in business strategy, web design, branding, and social media.

Introduction
About Me

I am passionate about teaming up with entrepreneurs to achieve their goals. With over 30 years of experience in corporate management, small business ownership and marketing, I understand the unique challenges facing business people today. I can help small businesses get started with business plans, strategy, branding, web design and social media integration.

As author of the book "Fabulous Fempreneurship", a business startup guide for women, I have gathered expert advice to help women launch their own businesses. http://fabfempreneurship.com/fabulous-fempreneurship-book/

I graduated from McMaster University in Hamilton, Sheridan College, Oakville and Bournemouth College (UK) with business and marketing as specialties. After graduating, I have had varied management experience with different corporations in the GTA, with the last being the General Manager of the Canadian division of a US-based multinational corporation. In this role, I used my business coaching expertise to establish a Canadian management team as the leading group within the company. I have additionally been a small business owner of a fast food restaurant, which gave me unique insights into the challenges small businesses face.

Business Description

Our goal is to provide only the service that your small business requires and can afford. You may need business start-up services, such as a business plan, or a marketing plan in order to get a business loan. Or, perhaps you have your business strategy organized and are looking for someone to create a responsive website design (one that also works on mobile devices). Or maybe you'd like to set up and fine-tune your company's social media. Whether you are a startup or business that is trying to get to the next level, we can help you.

The XL Consulting Group personnel are professional, intelligent, articulate and dependable. We give our clients highly personalized service by phone, Skype, Google Hangouts, email or in person, depending on whatever works for you. An initial 1/2 hour discovery call is complimentary.

My Skills
account management analysis budgets business development business planning business strategy competitive analysis consulting cross functional team leadership customer service forecasting international business key account management leadership logistics management manufacturing market planning marketing marketing communications marketing management marketing strategy negotiation new business development operations management pricing product development product launch product management product marketing project management project planning retail sales management sales operations social media marketing start ups strategic planning strategy team building team leadership web design
Profile Questions
  • What do you like most about your profession?

    The variety of questions and problems we are able to solve

  • What questions do clients most commonly ask you? How do you respond?

    How to understand financials and how to make sure they have a good website.
    Guiding clients towards understanding their financials by putting them on an easy to understand spreadsheet and helping clients understand what the numbers mean. Regarding good websites, I show a prospective a wireframe of what their website could look like, incorporating all the fundamentals of good web design

  • Describe a recent client engagement or project.

    Helping a restaurant client move from negative earnings to positive earnings by examining the business and together, as an integral part of their team, creating different strategies to achieve a successful outcome.

  • What are 3 attributes you need to be successful in your industry?

    Listen to the prospective client to understand their problem.
    Be creative in offering solutions, one size does not fit all.
    Have empathy with the client so they feel comfortable and trust us.

  • What are the most important things to consider when hiring a service provider in your field?

    The consultant under promises and over delivers so the client gets real value
    Make sure the consultant listens
    If the consultant isn't comfortable performing the service, that they recommend someone else who can help the client

  • How are you different than others in your profession?

    We can provide consulting services to the small business client in many areas, so that they only need one service provider

  • What are your biggest professional influences (books, mentors, events)?

    Learning from other professionals in related fields, books and prior experiences in various industries

  • How do you typically handle disagreements with clients?

    At this point I have not had any disagreement with clients, since we have a clear idea of engagement at the beginning and any questions are answered on a timely basis along the way.

  • Describe your proudest professional accomplishment.

    Being a woman CEO of a $30M company in a male dominated industry

  • Why is strategy so important?

    A business cannot grow in an orderly way unless it has a strategy. This doesn't have to be an elaborate plan, but it gives a business the framework on where to focus energies for the best result.

Work/Experience
  • Business & Marketing Coach at XL Consulting Group - Business Strategy and Marketing Coaching & Websdesign

    January 2012 — Present

    • Strategic Consulting for small business, including business plan & strategy development. In this role I have helped a variety of businesses analyze their current results and devise strategies to take them to the next level. • Marketing planning including branding, executing marketing campaigns, mobile marketing and social media marketing. Produced social media strategies for companies that have little or no social media communities, increasing their presence in this marketing space. • WordPress web design for small business Worked with several entrepreneurs to plan and execute websites that suit their goals and budget. Proud Member of the Burlington Chamber of Commerce

  • Business Coach at XL Consulting Group - Business Strategy and Marketing Coaching

    2012 — Present

    • Strategic Consulting for small business, including business plan & strategy development. In this role I have helped a variety of businesses analyze their current results and devise strategies to take them to the next level. • Marketing planning including branding, executing marketing campaigns, mobile marketing and social media marketing. Produced social media strategies for companies that have little or no social media communities, increasing their presence in this marketing space. • WordPress web design for small business Worked with several entrepreneurs to plan and execute websites that suit their goals and budget. • Guest business columnist Lifestyle for Men magazine Proud Member of the Burlington Chamber of Commerce

  • Country Manager/Director Marketing Administration at Victor Technologies International, Inc. (formerly Thermadyne)

    March 2009 — April 2012

    Responsible for the Canadian operations for Victor Technologies (formerly Thermadyne Holdings Corp.) of St. Louis, Mo. as well as directing the marketing efforts in Canada Spearheaded a project across multiple disciplines to change the financial status of the Company for annual savings in excess of $1M per year. This was the first multi-disciplined project that was delivered on time. As Director of Marketing Administration was Canada's primary lead for product launches with teams consisting of engineering, marketing, project management in both the US and China. All products were launched successfully and on time. Negotiated severances for employees that were being downsized due to jobs moving to the U.S. to ensure fair treatment of staff. Represented Victor Technologies at the Canadian Welding Association to help further welding industry education and awareness. Contributed articles to the Canadian Welding Association newsletters on issues of interest to the welding community.

  • Marketing Manager Canada & International Customer Service Manager at Thermadyne Welding Products Canada Ltd.

    March 2002 — March 2009

    Responsible for marketing welding products to distributor network in Canada Managed International Customer Service Team

  • Owner at Muggs Coffee Shop

    February 2002 — July 2004

    Owned a retail store. Responsible for P&L.

  • Customer Service Manager Canada and International at Thermadyne Welding Products Canada Ltd.

    February 2000 — February 2002

    Managed Canadian Customer Service Team Part of Project Management team that redirected International Customer Service Department from US to Canada, including changing job functions, hiring export customer service staff and implementing start-up

Education
  • Sheridan College

    Degree: Marketing Management Certificate

    Field of Study: Marketing/Marketing Management, General

  • Weatherhead School of Management at Case Western Reserve University

    Field of Study: Entrepreneurship/Entrepreneurial Studies

    Start Date: September 2004

    End Date: May 2014

    9 week course "Beyond Silicon Valley, Entrepreneurship in Transitioning Economies" This course explored the Entrepreneurship ecosystem in various countries. The final paper submitted was a case study on a Canadian medical device company start-up in Toronto. It explored the role of anchor institutions, intermediary organizations such as MaRs and various funding mechanisms from philanthropy, angel investing and VC funding. Distinction Track Certificate - 94.6%

  • McMaster University

    Degree: B.A.

    Start Date: September 1977

    End Date: May 1981

  • Bounemouth College, Bournemouth, England

    Degree: OND

    Field of Study: Business

    Start Date: September 1962

    End Date: May 1964

Certifications
  • Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies

    Authority: Coursera Verified Certificates

    License: SV9WAX4QNG

    Start Date: June 1, 2014

Location
Contact Information

416 Scarlett Cres
Burlington, ON. L7L5P1. Canada
Phone: 9056393555

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