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Martha Lynn Laskie

Owner/Operator at Martha Lynn Laskie Graphic Design & Illustration

Yonkers, NY

www.mllgd.com

Martha is a featured member of AIGA, has been showcased on Behance, and a member of the Freelancers Union, among her many accolades.

Introduction
About Me

Martha Lynn is a fun, versatile, professional and client oriented young woman, who understands what companies need. She is both customer oriented and deadline driven. Creative - on demand and remains dedicated to every project she is given.
Martha Lynn Laskie has had the privilege of working with some of the top names in her industry, and some of the biggest companies in New York have sought her for projects. She has worked with Mercedes Benz, The Bean Coffee and Tea, Citibank, Lazard Asset Mgt, SME.vc, Max Brenner and many more! Never without work, Martha Lynn juggles every project she has with ease, and enjoys helping her clients.

Business Description

Martha Lynn’s diverse work can be found in multiple online publications and her amazing abilities are constantly sought after. Martha Lynn is able to work effectively under tight deadlines, possesses excellent leadership skills, production and pre press knowledge, marketing and sales abilities. Martha Lynn is a voracious hands-on designer who excels in both a collaborative environment and individually.
Martha Lynn’s many interests can be found in many pieces in her work, such as video games, science fiction, literature, history, music and art. She finds a eclectic background helps feed the creative fires and give a wider range of subject matter.
Since Martha has been a freelancer for so long, she has had the wonderful experience of working for many different industries giving her a versatility not found in many designers. Her skills range from presentations to web design and everything in between, whether
it is using a old fashioned quill pen, or using a digital stylus, Martha Lynn can pretty much achieve any task set before her in the creative field.

My Skills
adobe acrobat adobe creative suite adobe premire pro advertising art direction banners book covers books brochures business cards catalogs corporate identity creative direction customer relations customer service excel flyers graphic design graphics html illustrator indesign invitations layout letterhead logo design logos mac magazine design microsoft word painting photoshop postcards posters powerpoint pre press presentations press releases print collateral print production promotions quarkxpress research retouching stationery supervisory skills typesetting typography web design word
Profile Questions
  • What do you like most about your profession?

    Helping business grow and flourish with design

  • What questions do clients most commonly ask you? How do you respond?

    I get a lot of questions about proper printing methods and how people can set up files. I try to answer them effectually with their budget in mind.

  • Describe a recent client engagement or project.

    Im currently working for Wonder BIdet, a bathroom fixtures company, working on their overall brand and website. I also just finished the logo for DBL marketing and am in the process of finishing up a bunch of smaller projects.

  • What are 3 attributes you need to be successful in your industry?

    Hard work, determination and creativity will get you pretty far in life. For designers, having a single skill is not enough, you need to know how o start a project from conception and follow it through to completion.

  • What are the most important things to consider when hiring a service provider in your field?

    Understanding what you want vs what you really need. A lot of times, people have this vision in their heads but they cant articulate that. Its my job as a designer it interpret that vision and create it. Its all about communication.

  • How are you different than others in your profession?

    You can pretty much ask me anything about business and I'll be able to give deliver a good answer. A job of a good designer is not only create beautiful things, but be ab;e to sell them, and since I have a marketing and business background in addition to print, design and fine art, I can offer a well rounded approach to most design questions in both a business standpoint but also as someone who knows her field inside and out.

Work/Experience
  • Creative Team Member at Lazard Asset Management

    April 2014 — Present

    Internal Documents for asset management, creation of information graphics including charts, spreadsheet analysis and graphic design. Quarter - End documents include allocation, funding, market capitals and financial for Lazzard Brokers and stock assessment, in a design based environment. Print and Production expertise given to all documents for high quality presentation, including consultation for t shirts, mailers and creation of Print Ready PDFs for all pieces within the Creative Services Dept for Lazzard Asset Mgt.

  • Creative Director at Alpha Beta Creatives

    December 2013 — Present

    Complete Design from start to finish, including branding, logo design and production management.

  • Lead Branding & Graphic Designer at Smart Money Entrepreneurs (SME.vc)

    January 2013 — Present

    Martha Lynn designed the look, layout and feel of almost every piece of material for SME. She in charge of the branding materials, and identity of the company. Currently, she is working on info graphics, web design, brochures and promotional pieces. She has worked on the Logo Design, Wire framing, development of company identity, iconography and philosophy. http://smartmoneyentrepreneurs.com/?project=martha-lynn-laskie-lead-graphic-designer sme.vc

  • Creative Director at Just Q By Nyadia

    October 2011 — Present

    -Logo Design, Overall Website Development -Creative Direction for Website and IT specialist. -Organization of Company files, invoicing and technical specs -Print of business cards and identity system -Complete Design of company promotional pieces and advertisement including copy and all written works. www.justqbynyadia.com

  • Freelance Graphic Designer & Illustrator at Martha Lynn Laskie Graphic Design & Illustration

    August 2006 — Present

    Full Service Graphic Design and Illustration Zanaro’s Italian Restaurant: Assessment, design, and direction of new logo for menus, including culinary direction from kitchen staff and copy writing of all menu items including bar and cocktail menus. Cornell Carpet & Design: Visualization of identity, full re-design of company logo for a modern approach, with emphasis on sales and creating new customer base. Window treatments, brochures and business card developed. The Samar Group: Identity system for entire company including stationery, and website. www.thesamargroup.com Prime Cuts Irish Butchers: Full branding for company with recreation of logo for applications of print. Design of take out and catering menu and full website including all photography. www.primecutsirishbutchers.com Legal Seafoods Inc: Creative Direction and design for promotional lounge menu, highlighting new cocktails and cuisine Just Q: Collaboration with photographers and creation of identity system, website, promotional materials and overall creative supervision of company philosophy.  www.just-q.com Excellence in customer service, offering a full range of design and production options to allow for budgetary restrictions within client guidelines. External Sales, advertising and marketing, with all graphic design considered for a sales capacity utilizing established market as well as social networking in order to increase client base. Full Service design packages, including print of letterheads, business cards, envelopes, personal stationary, signs, promotional materials, brochures, children's book illustration, portraiture, story boarding, web design, painting, and actual corporate identity such as mark or logo. Research into development of logo, company philosophy and business marketing. Web Site development, Overall design Print production costs and understanding of materials Typographic Systems, Advertising, Art direction, Creative consultation & digital communication

  • Production Designer at RKF

    November 2013 — December 2013

    Called in for the busy holiday season as a freelance consultant, Martha Lynn helped work on the annual RKF lookbook as well as multiple publications for fliers and realty postings. Her expertise was utilized in print production as many staff members were impressed by her vast knowledge of both print and web.

  • Graphic & Web Designer at Citi

    April 2013 — October 2013

    -An institution connecting over 1,000 cities, 160 countries and millions of people, global bank; with award winning design for its company corporate identity. -Expertise given on a congratulatory basis for print, design and digital work, with direct contact to product managers to provide a smooth work flow and transition from design to print. -Internal graphic design for Citi and its affiliates, including design of posters, presentations, events and client meetings. Promotional brochures for internal Citi events such as Citi’s company wide volunteer program, Citi Global Community Day Program and other Citi Learning projects. -Branding materials, desktop publishing and brochures maintaining Citi’s award winning identity branding parameters, ensuring quality control for all materials both digital and print, from a collaborative effort from the entire Graphic Communications team. -Iconographic representation for internal documents including, digital templates for Citi Gold, Investment biographies and financial pitch books. Interactive projects include video presentation in lobby of building viewed by entire employee base, mobile applications for scroll page as well a collaboration on promotional web pages

  • Senior Graphic Designer at Village Print & Media

    July 2011 — July 2013

    Village Copier Design Studio | Senior Graphic Designer 20 East 13th Street, New York, NY 10021 | 212 924~3456 | digital13@villagecopier.com -Art Direction and application of company logo, branding and marketing materials for Village Copier Graphic Design Studio. Design of all forms, internal documents and promotional materials. -Design for such companies as Washington Square Institute for Psychotherapy & Mental Health, The Bean Coffee, The New School, RPU, Michael Gonzalez Akorie Fashions, Julie Fowler Designs, and Plenty Cafe amongst many others. Lead design responsibilities for all larger clients, with supervision of all creative projects elsewhere in department. - Design for multiple clients at once, including stationary packages, invitations, brochures, envelopes, and presentation - Quality Control for all digital printing in a fast paced environment, maintaining high quality print work, and order of paper stocks, maintenance of paper inventory. - Excellence in customer service, offering a full ange of design and production options to allow for budgetary restrictions within client guidelines. External Sales, advertising and marketing, with all graphic design considered for a sales capacity. Utilized established market in order to increase sales in the design department. - Visualization and application of company identity, bringing in a standardized maintenance of file and progam organization, to allow for an even distribution of work flo. Production design and finishing work for all printing jobs,including imposition, creating print ready documents, and demonstration for customers for creation of files. - Digital Production, finishing, binder, mounting, lamination, for both digital laser and large format ink jet printing. Design for letterpress, theromography, foil stamping and other printing techniques for a wide range of services to present to customers.

  • Sr Graphic Designer at Village Copier Graphic Design Studio

    July 2011 — July 2013

    Art Direction and visualization of company logo, branding and marketing materials for Village Copier Graphic Design Studio, with emphasis on creation of company identity, including design of all forms, internal documents, retail signs, window treatments, and promotional materials. Standardized maintenance of file and program organization, to allow for an even distribution of work flow. · Lead designer on multiple large client projects, with promotional sales in a design capacity and an increase in departmental sales of over 30%, as well as supervision of all creative projects elsewhere in design department, in a high volume, fast paced environment. · Promotional video for Design, Production and Invitation departments, including timing, sound track and overall design for each. Presentation design with both stagnant and interactive capacity, on both Mac and PC platforms. · Clients include: Americas Business Solution - www.americasbusinesssolution.com - Washington Square Institute for Psychotherapy & Mental Health, The Bean Coffee, The New School, DRPU, Akorie Fashions, Julie Fowler Design, Plenty Cafe amongst many others. Design ranging from stationery packages, full logo development, invitations, websites, banners, brochures, envelopes, and other various promotional materials. · Vendors /distributors research of paper suppliers and printers for letterpress, theromography, foil stamping and other printing techniques for a wide range of services to present to customers.

  • WAITRESS, BARTENDER & GRAPHIC DESIGNER at ZANARO'S ITALIAN RESTAURANT

    May 2006 — May 2010

    Designer of Menus, and overall design of look and feel of all printed pieces.

Education
  • State University of New York College at Purchase

    Degree: Bachelor's Degree

    Field of Study: Graphic Design, Illustration

    Start Date: September 2006

    End Date: May 2008

    Study in typography, letter form structure, print, graphic design principles and color behavior. Emphasis on typographic systems such as swiss design, as well as contemporary study in the field of Illustration and graphic design; with strong background in impressionism, dada, futurism, modernism, post impressionism and the fauvists.

  • State University of New York College at Purchase

    Degree: Bachelor of Fine Arts (BFA)

    Field of Study: Graphic Design, Art History, American History

    Start Date: September 2004

    End Date: May 2008

    Study in typography, letter form structure, print, graphic design principles and color behavior. Emphasis on typographic systems such as Swiss design, as well as contemporary study in the field of illustration and graphic design.; with strong background in Impressionism, Dada, Futurism, Modernism, Post Impressionism and the Fauvists. senior Project: "Finding the Way Back, Helping America Find Its Way Again". Published in Purchase Conservatory of Art Design Annual.

  • ONONDAGA COMMUNITY

    Degree: DEGREE

    Field of Study: FINE ART & AMERICAN HISTORY

    Start Date: September 2003

    End Date: May 2005

  • Onondaga Community College

    Degree: ASSOCIATES DEGREE

    Field of Study: FINE ART & AMERICAN HISTORY; drawing and painting; gesture, the human form in

    Start Date: September 2002

    End Date: May 2004

Honors/Awards
  • Best Design Consultant in Yonkers

    Issuer: Yonkers Awards Program

    Date: March 1, 2014

    2013 Best Design Consultant by the city of Yonkers SmallBusiness Administration

Certifications
  • Print Professional

    Authority: Alphagraphics Inc

Publications
Location
Contact Information

134 Villa Avenue
Yonkers, NY. 10704
Phone: 914 920 9828

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