Oversee the strategic planning, coordination, and execution of all marketing initiatives for the launch of MyCityWay's mobile applications. Specific focuses including public relation, social media, guerrilla marketing, community management and event-based marketing
Work with partner organizations to maximize MyCityWay's marketing exposure and ensure all internal messaging and imagery is correctly conveyed
Serve as a spokesperson & evangelist at industry expositions and conferences, including innovation showcase at the 2012 CTIA Conference
Assist in the development MyCityWay's brand identity refresh process
