Nikki Mcnary

Work with clients to audit their current social media programs and strategies and develop a "blueprint" for action for an effective social media strategy. Emphasis is on integrating social media marketing efforts to create synergies with an organization's overall marketing efforts. Our audit is comprised of an in-depth analyisis of internal social media goals and capabilities, online customer actvities,perceptions and demographics, and industry positioning. The results of your social media audit will be presented to you in a detailed report format including: Internal Social Competency Evaluation (including Social Media Scorecards), a Social Customer Profile, and a Social Environment Analyis (including Side-by-Side Competitor Analysis). Key Findings are summarized and include a prioritization of goals and objectives, as well as a SWOT analysis that combine to form the foundation of your social media blueprint - a customized social media strategy action plan.