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Stacee Schmidt-Cottrell

As a small business how do you market yourself offline?

Asked November 7, 2012 by in Advertising & Marketing

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Stacee Schmidt-Cottrell Stacee Schmidt-Cottrell November 7, 2012 I think I should reword my question. I'm not asking how I should market my company (although the suggestions are appreciated) I'm asking what things do you do to market your company?

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20 Answers

4

Diane Strutner

Diane Strutner November 8, 2012

When you are a small business, your resources are limited and your time is valuable. There are a few things I would focus on:

- FIRST: Understand your model. Are you converting customers online or offline, or both? Make sure that if you are running an online business, where users convert themselves through your website into trials or demos or freemiums, that you have a website designed to lead your users through the steps to complete the desired action. I cannot tell you how many customers I work with on a daily basis who are paying good money for traffic re-direction, and their desired action is hidden!!
- Find places where you are most likely to find your targeted audience and test specificly targeted but volume sufficient advertising spend to ensure you get a real idea of what your expectations from a source can be
- Distributing content that provides value (not just a sales pitch) for your product. People donĀ“t buy products, people buy solutions. Help people identify their problem, and they will naturally go to you to solve it as well.
- Start off small: Adwords can be great! Or it can be a flop. Start off with very targeted campaigns in Adwords or any other type of CPC program.
- Get outside infuencers in your industry to test your solution (make sure they have a positive experience!)

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3

Annette Sage

Annette Sage November 7, 2012

Networking events like trade shows and seminars are a great way to create business connections. You can also join local business groups and organizations. Direct mail advertising and newspaper ads can also work for local small businesses.

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2

Liz Provo

Liz Provo November 7, 2012

Hi Stacee, I see that you are a graphic designer in Nebraska. I would start marketing yourself offline by first making sure that your website is up and running, and your profiles are complete everywhere (including images). Rather than think about marketing yourself, maybe concentrate on taking some of your social media connections to the next level and meeting them in person. Talk to them about collaborating on a project and expand your network within the professional community.

What are your passions? Find somewhere to volunteer where your professional skills can be utilized. I'm sure that donating your time/materials to help a local cause would lead you to like minded people who would benefit from knowing what you do and how WELL you do it.

Learn to recognize opportunities where self-promotion isn't necessary. Networking offers a wonderful way to meet new people. Find a group that fits your personality, from highly structured BNI to low key lunch groups with no agenda, there's something out there for you.

Good luck!

Liz Provo
Mass Marketing Resources

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2

Wayne Miller

Wayne Miller November 7, 2012

I use a good business card for one thing and there is one in my cell phone that I send a lot. I talk about my business in a non trying to do business with you sort of way a lot too. I have a website and it's on the back window of my car, that gets me some traffic. I just have the name, not any other information, that spurs curiosity.

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Stacee Schmidt-Cottrell Stacee Schmidt-Cottrell November 7, 2012 Those are great. Looks like you are really covering the bases.

2

Simon Berenyi

Simon Berenyi November 7, 2012

For me, local radio appearances as a subject expert are very entertaining and beneficial. Local radio stations are always looking for people with interesting stories, experiences or expertise.

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1

Raj Grover

Raj Grover November 7, 2012

Printing material (business cards, brochures), networking events, seminars, references from clients, words of mouth publicity

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1

Ruben Paixao

Ruben Paixao November 16, 2012

Create Business Relationships,
Educating clients, customers and partners and staff
Joint Venture Deals Relationships,
Innovative Educational Business Growth,
Referral Systems,
Trade
Advertising
Marketing
Understanding Internet Marketing,
Using:
Email Marketing,
Affiliate Marketing,
Mobile Marketing,
Video Marketing
Free & Pay Traffic
Telemarketing,
Webinars,
Social Media
Social Networking
Article marketing
PR
Forums
Blogs
Creating:
Front-end & Back-end products and services
Up-sells,
Down-sells,
Cross-sells,
One-Time-Offers
Software's

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1

Rich Grehalva

Rich Grehalva November 13, 2012

Hi Stacee,
Glad to see you are focusing on marketing. I will tell you what I do and what I do with my clients. This is a short list.
1) Establish myself/yourself as the expert by having a eBook or guide. I have a book and it is now a required text book in a graduate school of management. It is also used by eHow to explain consultative selling. I show people how to get an eBook written and uploaded to Kindle in days.
2) Create "How To" videos. I have s series of 21 videos of my best selling tips on my You Tube channel and a landing page where people can optin for all of the videos.
3) I blog 4 times a week with an optin box for my eZine.
4) I speak to different organization free and fee.
5) The key is my/your customer is going online to search for someone to solve the problems and I want them to view me as the trusted source for useful information that may lead to them becoming a customer.
Best,
Rich

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0

Monica Holmes

Monica Holmes November 14, 2012

You must convey to the marketplace that you are an advancing person, as is your business. You must also convey the message that you will always provide more in use value than you will take from them in cash value.

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0

Pamela M. Young

Pamela M. Young November 7, 2012

Hi Stacee...we market our company using a variety of promotional items to draw attention to the company and our web site. Of course, we receive a lot of referrals and that helps us to grow also. Hope that answers your question!

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0

Giselle Aguiar

Giselle Aguiar November 7, 2012

Social Media. That's what I do for my clients. Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube. Depending on who the target market is and where they hangout. They all work together along with the website & blog. Blogging is important as the Google search engine looks for fresh content and rewards you with higher rankings.

Giselle Aguiar
AZSocialMediaWiz.com

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Sarah Johs Sarah Johs November 7, 2012 I think Stacee was asking about marketing "offline"
Stacee Schmidt-Cottrell Stacee Schmidt-Cottrell November 9, 2012 Yes.. I know EVERYONE is on the social media market band wagon. Yet I think ppl forget that some of their best clients could be right in their own town & yet they are too busy looking beyond the local audience to realize it. My company's job is to help ppl promote their business offline. To help reach those local customers & let them know that you are here, right in their community. While the internet is a great place to network don't neglect those potential cliental who are right in your backyard.

0

Al Shultz

Al Shultz November 7, 2012

Very targeted local direct mail -- such as with super-jumbo postcards -- can be very effective.

With ALL promotion, though, you need to get to the right target audience -- and with the right message. Which means the message needs to clearly DIFFERENTIATE you from the competition. That's where most self-promotion goes wrong.

And you also need to plan on getting your message out REPEATEDLY. Once is rarely enough. Most people need to see your message several times before they take the next step toward purchase.

Al Shultz
http://www.alshultz.com/

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0

Angela Ferraro-Fanning

Angela Ferraro-Fanning November 8, 2012

Hi Stacee. In answer to your re-worded question about what I do to market my own company, I place a lot of emphasis into having an online presence (making sure my website is top-notch, posting regularly to my blog, updating my LinkedIn profile, etc.). Since your question pertains to offline promotions, however, I've found sending customer appreciation campaigns to be beneficial such as holiday gifts. This lets my clients know I appreciate their business, serves as a reminder to them that I'm there to offer assistance, and the mailed pieces stand out from the regular junk mail people receive daily. Networking is great too, though I think it's important I join groups that fit my target market.

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0

Brooks Rose

Brooks Rose November 9, 2012

We perform a combination of face to face and phone, cold calling. Our business has pretty defined buyers and as long as we provide a viable value proposition, this is generally received well. Our online presence is less about marketing at this point and is more about establishing legitacy, allowing our prospects to, "research us at their leisure, and to use as a sales tool to take our clients to products they want to discuss. Once we feel we have established a reliable and, "self sustainig," base of customers and business, we will put efforts into using the marketing possibilities available online.

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0

Farzad Wafapoor

Farzad Wafapoor November 9, 2012

Attending meetings through meetup.com has been very helpful for me, not only marketing offline but also gathering resources and allies.
Public speaking, giving free seminars, and also radio appearances also help a great deal.

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0

Srikiran Rai

Srikiran Rai 3 months ago

Define a geographical area that you decide to market yourself offline and have not yet reached. Draw a fictional network tree with connections starting from your home, to your relatives and friends and their relatives and friends. Tick off all of them one by one. Once you have covered your current geographical area, start over.

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0

Peter Nguyen

Peter Nguyen November 13, 2012, Edited November 13, 2012

It's difficult to imagine people still marketing "offline", as with atom-based objects like business cards or printed brochures.

Isn't everybody moving online? :)

If one really has to produce printed materials offline, I would suggest giving out the minimum while redirecting people to one's Facebook page, blogs, websites, Linkedin profile, etc.

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0

Sam Clark

Sam Clark November 13, 2012

Direct mail works. I send handwritten letters in a white envelope. Works like a charm..Try it.

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Catrina Sharp

Catrina Sharp November 13, 2012

We use online advertising mostly. We also use networking events from chamber mixers to large industry trade shows. It is what works best for the digital marketing industry. What about you?

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0

Kyle Clouthier

Kyle Clouthier November 13, 2012

Social Media is a great way to market your business. Come visit us at http://boostsocialmedia.net We provide real targeted fans and followers to your businesses social media accounts. We supply a massive following that you can promot your business to. We also provide social signals to help your websites SEO.

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