The best way to create buzz is to create an incredible user experience. Videos go viral because people laugh (or cry) so hard they want to share them with all their friends. Groupon offers great deals that get even better if you share them with your friends.
You don't give us any hint as to what kind of startup you're part of. If you are an internet site, give away memberships for such a cool experience that people share it with their friends (and give them some incentive to do so). If you have a product, offer it free to key bloggers so they'll share it with their audience. If you have a restaurant make a dish that's so tasty that people bring their friends and families just to try it....
You get the idea.
One word of caution. As Michael says, the thing you're offering has to have a WOW or none of this will work.
I'm happy to offer more ideas if you want to share more about your particular startup.
Answered 11 months ago by Andrew Winig
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