Hi Carrie,
Obtaining backlinks seems to be tricky unless the website is designed abiding the rules of search engines. Having the website developed and optimized in a better way accordingly, your website is to get with the backlinks as expected.
Following with the quality promotions will bring in more links for sure. In turn, your web content would also help to acquire the link bait. Despite this, there are many websites being dropped down to the rankings and with the backlinks, though they are to develop and design the site as per search engine's rules.
So, to stay ahead of such irrelevancies it'd be better to follow the organic way of promotion than preferring any software or so to raise the number of links. Ethical way of promotion would be the same say,
- article marketing, blog posting and commenting, participating in active discussions and so on.
Still there are other possibilities that can drive more traffic to the site, say as Hemant quoted, social media is been fair with the intention of getting popularized and in branding too. So, hoping for the best, along with SEO, Social media still plays an active lead in acquiring back links to the website, I suppose.
Answered 6 months ago by Sarah Johs
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