In with the statistical research mix, be sure to also include some direct, person-to-person research...
Talk to, or have a third party talk to, a sampling of actual customers. Ask them who they buy from and specifically why. Find out what their actual hot buttons and needs are, what their frustrations are with certain vendors, etc., etc. I guarantee you, you will gain some surprising and very valuable insights.
Answered 10 months ago by Al Shultz
No comments yet.