We’re all problem solvers.This is the fundamental characteristic that makes us great at servicing clients.It’s one of the biggest reasons why professionals struggle to sell more high value strategic...
The challenge of how to solve business problems has been around for centuries. An ancient parable puts the challenge into perspective and serves to open up some powerful solutions. The 2 or 3 minutes...
Fighting for video marketing? If you get "It's just a fad..." and "That sounds expensive..." in reply, check out some of the most convincing reasons, complete with data backed by studies and other science, why your organization needs video marketing.
I know a lot of nonprofit professionals and marketing professionals. Both groups want to know the most surefire and fastest way to grow their fans and followers on social media channels. (I mean, who doesn’t?) I think they are missing the point.
The following books provide the conceptual foundation for lean entrepreneurial thinking and acting (LETA), a synthesis of effectuation and lean startup / launch principles. Check out my portfolio for an Intro to LETA.
Digital communication is all about visual storytelling these days. Make the most of the images you post on your Web site, blog and on social media. In this quick video, grab three tips on taking photos perfect for digital media.
One of the side-effects of some of the notoriety and sky-high valuations that big name startups like Snapchat have generated in recent years is that many new entrepreneurs have begun to underestimate the importance of clearly defining a business model.