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As an entrepreneur you are constantly having to learn how to tackle new challenges. To help you develop the necessary knowledge and skills we have compiled informative articles, videos and other resources on topics material to building a business.

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	Developing a PR Strategy Posted in Marketing & Advertising - Public Relations \| 12 Votes If you want to make sure your business's name gets heard you need to plan for PR. Here are some tips to developing your plan.
	Why Brand Building is Important Posted in Marketing & Advertising - Branding \| 12 Votes Establishing a strong brand will help you build recognition, loyalty and long-term profitability for your business.
	PR Fundamentals for Startups Posted in Marketing & Advertising - Public Relations \| 11 Votes Mary Keating and Monta Johnson of Hill+Knowlton Strategies highlight the fundamentals of public relations (PR) for startups. They discuss how to know if you're ready for PR and provide tips for working with and being interviewed by the media.
	10 Reasons PR Matters Posted in Marketing & Advertising - Public Relations \| 10 Votes Effective communication with the public is important for your business. Learn why.
	Main Elements for a Successful Startup Brand Posted in Marketing & Advertising - Branding \| 10 Votes Jenna Hannon, a marketing advisor for Treasure Data and MirrorMe, gives insight on the key elements for a successful startup brand. The elements discussed will help establish an idea of what makes a good startup.
	Content Marketing vs. PR: What's the Difference? Posted in Marketing & Advertising - Marketing \| 10 Votes Here is a helpful blogpost on the difference between content marketing and PR, how to measure success and recent trends.
	7 Keys For Brand Strategy Success Posted in Marketing & Advertising - Branding \| 9 Votes While your logo and website are important pieces of your brand, they are not your whole brand. Learn the key elements to creating a strong brand.
	What's In A Name? 8 Savvy Steps to Naming Your Business Posted by Amara Rose in Marketing & Advertising - Branding \| 8 Votes Easy on the eyes, available and fun: no, it's not a personal ad, but three of the key ingredients to crafting a memorable business name!
	10 Things You Need to Know About Startup Branding Posted in Marketing & Advertising - Branding \| 7 Votes Learn the importance of early stage branding and the essential components to creating the right brand for your business.
	11 Creative Ways to Drive Traffic to Your Web Site Posted by Clay William in Marketing & Advertising - Marketing \| 7 Votes Looking to increase traffic to your web site? Here's some ways besides standard stuff like buying ads and social media.