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Go Public with Public Relations

Go Public with Public Relations

Posted by Jessica Federman in Marketing & Advertising - Public Relations

Beyond press conferences, there's so much to the practice of public relations that can benefit your #business. In this video, we cover three components of public relations, an affordable, effective...
Traditional vs Digital Marketing: Which is the best fit for your company?

Traditional vs Digital Marketing: Which is the best fit for your company?

Posted by Shanna Johnson in Marketing & Advertising - Marketing

Traditional marketing is made up of four broad categories:Print MarketingBroadcastDirect MailTelemarketingDigital Marketing is made up of many categories:Email MarketingSearch Engine Marketing...
How Your Brain

How Your Brain "Sees" a Logo

Posted by Rob Marsh in Marketing & Advertising - Branding

Over the past 20 years, Neuroscientists have been studying how your brain sees and understands brands and logos. And what they've found is striking: you think about logos in the same areas of the...
Learning from the Second Best

Learning from the Second Best

Posted by Bill Barlow in Marketing & Advertising - Marketing

It's hard to be first. It's a lot easier to be second in the market. Why do so many products get overtaken by the next one that comes along? This deck has some insight.
Go Public with Public Relations

Go Public with Public Relations

Traditional vs Digital Marketing: Which is the best fit for your company?

Traditional vs Digital Marketing: Which is the best fit for your company?

How Your Brain

How Your Brain "Sees" a Logo

Learning from the Second Best

Learning from the Second Best

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Is It Time To Be “Irresponsible” For the Sake of Good Business?

Is It Time To Be “Irresponsible” For the Sake of Good Business?

Posted by Ling Wong in Getting Started - Entrepreneurship

"Reinventing the wheel is not smart, but letting the wheel determine how you roll sounds kind of a** backward too."
Generating Leads With Mobile Marketing

Generating Leads With Mobile Marketing

Posted by Lilian Sue in Marketing & Advertising - Marketing

What is mobile marketing, exactly? Mobile marketing is as simple as optimizing your marketing strategies for people using a mobile device-it doesn’t actually have anything to do with the device itself.
How To Lead Your Team Without Barking Orders

How To Lead Your Team Without Barking Orders

Posted by Ravi Srinivasan in General Business - Personal Development

Regardless of the type of industry your business is in, leading a team can be a very difficult task to manage correctly. Even teams that are comprised of industry rock stars will falter when all their leader does is bark orders at them.
Meet the 4 Types of People Who Make Up Your Online Community [Infographic]

Meet the 4 Types of People Who Make Up Your Online Community [Infographic]

Posted by Julia Campbell in Marketing & Advertising - Social Media

How does your business engage with these 4 groups?
Top Startup Mistakes: Messing Up Taxes

Top Startup Mistakes: Messing Up Taxes

Posted by Cate Costa in Money - Accounting/Tax

The most common tax mistakes that entrepreneurs make when dealing with their small business' or startup's taxes.
Define the Target Market | Tips to Create a Successful Marketing Strategy

Define the Target Market | Tips to Create a Successful Marketing Strategy

Posted by Shanna Johnson in Marketing & Advertising - Marketing

Taking the time to clearly define your target market will greatly increase your chance of success in business.
Tips for Success: Facebook Advertising and Call Tracking

Tips for Success: Facebook Advertising and Call Tracking

Posted by Shanna Johnson in Marketing & Advertising - Social Media

Many people don’t like the idea of social media marketing because of the difficulty in measuring a return on investment (ROI). Here at SCM Marketing, we implement Facebook Advertising in tandem with call tracking.
The Do's and Don'ts of Direct Mail Marketing

The Do's and Don'ts of Direct Mail Marketing

Posted by Shanna Johnson in Marketing & Advertising - Marketing

Despite the phenomenal growth of digital media, many businesses still send out direct mail marketing on a daily basis. Direct mailing remains a powerful communication medium that can be used to reach many prospective customers.
Business Planning Doesn't have to be

Business Planning Doesn't have to be "Scary" - 9 Easy Steps

Posted by Elaine Slatter in Getting Started - Business Plans & Models

Many budding entrepreneurs are afraid the business planning process is too complicated. It's really about organizing your thoughts. Your planning helps you decide if your business is a "go" or "no go" on paper, before you invest.
10 influencing tips for getting your work done

10 influencing tips for getting your work done

Posted by Tomasz Kozlowski in General Business - Personal Development

This article presents practical tips and insights on influencing in business learned by the author

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