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Choosing Social Media Followings

Choosing Social Media Followings

Posted by Brian Taylor in Marketing & Advertising - Social Media

A brief methodology explaining the logic behind an "open minded" social media policy for businesses.
The Seven Keys Formula

The Seven Keys Formula

Posted by Russell Streeter in General Business - Strategy/Planning

How to triple the size of your business in 12 months, and turn it into a money making machine that works for you...not the other way around!
5 Difficult Clients We've All Had to Deal With

5 Difficult Clients We've All Had to Deal With

Posted by Michelle Brammer in Customers - Customer Relations

Clients make businesses successful and rewarding, but can be unbearably unforgiving. Whether you’re the CEO, an administrative assistant, or somewhere in between, chances are you have dealt with a...
Top Startup Mistakes: Not Properly Handling Money

Top Startup Mistakes: Not Properly Handling Money

Posted by Cate Costa in Money - Money Management

One of the biggest mistakes new entrepreneurs make when building their startups or small businesses is not properly handling their finances. Here are some of the biggest boo boos they make when it...
Choosing Social Media Followings

Choosing Social Media Followings

The Seven Keys Formula

The Seven Keys Formula

5 Difficult Clients We've All Had to Deal With

5 Difficult Clients We've All Had to Deal With

Top Startup Mistakes: Not Properly Handling Money

Top Startup Mistakes: Not Properly Handling Money

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Go Public with Public Relations

Go Public with Public Relations

Posted by Jessica Federman in Marketing & Advertising - Public Relations

Beyond press conferences, there's so much to the practice of public relations that can benefit your #business. In this video, we cover three components of public relations, an affordable, effective and personal way to promote your company. .
The Importance of Keywords and Local SEO

The Importance of Keywords and Local SEO

Posted by Shanna Johnson in Marketing & Advertising - SEO

Users rely heavily on search engines to find what they are looking for on the Internet. What they type into the search bar indicates their topics of interest and how they expect to find what they are looking for.
Traditional vs Digital Marketing: Which is the best fit for your company?

Traditional vs Digital Marketing: Which is the best fit for your company?

Posted by Shanna Johnson in Marketing & Advertising - Marketing

Traditional marketing is made up of four broad categories:Print MarketingBroadcastDirect MailTelemarketingDigital Marketing is made up of many categories:Email MarketingSearch Engine Marketing (SEM)Social MediaMobile Marketing
Six Sigma – What It Is and Why It's Important For Your Business

Six Sigma – What It Is and Why It's Important For Your Business

Posted by Shanna Johnson in Sales & Business Development - Business Development

In order for any company to run smoothly it needs to have an efficient management strategy, and Six Sigma can help manage your business in all of these areas
How Your Brain

How Your Brain "Sees" a Logo

Posted by Rob Marsh in Marketing & Advertising - Branding

Over the past 20 years, Neuroscientists have been studying how your brain sees and understands brands and logos. And what they've found is striking: you think about logos in the same areas of the brain that you use when you think about your friends.
Closing the sale

Closing the sale

Posted by Jenny Tse in Sales & Business Development - Business Development

The dos and don'ts when offering your services to potential clients.
Learning from the Second Best

Learning from the Second Best

Posted by Bill Barlow in Marketing & Advertising - Marketing

It's hard to be first. It's a lot easier to be second in the market. Why do so many products get overtaken by the next one that comes along? This deck has some insight.
Create is more than a word. It's an acronym

Create is more than a word. It's an acronym

Posted by Bill Barlow in Marketing & Advertising - Branding

Understanding that "Create" is an acronym will help you to be more focused on what you are producing.
Comparing Your Brand To Halloween

Comparing Your Brand To Halloween

Posted by Bill Barlow in Marketing & Advertising - Branding

Imagine if Halloween was a brand. The Halloween brand has elevated to advocacy status. There is a lot we can learn from Halloween for our own brands. As you will see, many brands have already borrowed from Halloween. How does your brand compare?
Top Startup Mistakes: Going it Alone

Top Startup Mistakes: Going it Alone

Posted by Cate Costa in Team - Leadership/Management

Why trying to build a business alone often leads to failure and how to tell when you need a partner and which tasks you should outsource or delegate and which you should tackle yourself.

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