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Choosing Social Media Followings

Choosing Social Media Followings

Posted by Brian Taylor in Marketing & Advertising - Social Media

A brief methodology explaining the logic behind an "open minded" social media policy for businesses.
The Seven Keys Formula

The Seven Keys Formula

Posted by Russell Streeter in General Business - Strategy/Planning

How to triple the size of your business in 12 months, and turn it into a money making machine that works for you...not the other way around!
5 Difficult Clients We've All Had to Deal With

5 Difficult Clients We've All Had to Deal With

Posted by Michelle Brammer in Customers - Customer Relations

Clients make businesses successful and rewarding, but can be unbearably unforgiving. Whether you’re the CEO, an administrative assistant, or somewhere in between, chances are you have dealt with a...
Top Startup Mistakes: Not Properly Handling Money

Top Startup Mistakes: Not Properly Handling Money

Posted by Cate Costa in Money - Money Management

One of the biggest mistakes new entrepreneurs make when building their startups or small businesses is not properly handling their finances. Here are some of the biggest boo boos they make when it...
Choosing Social Media Followings

Choosing Social Media Followings

The Seven Keys Formula

The Seven Keys Formula

5 Difficult Clients We've All Had to Deal With

5 Difficult Clients We've All Had to Deal With

Top Startup Mistakes: Not Properly Handling Money

Top Startup Mistakes: Not Properly Handling Money

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How Your Brain

How Your Brain "Sees" a Logo

Posted by Rob Marsh in Marketing & Advertising - Branding

Over the past 20 years, Neuroscientists have been studying how your brain sees and understands brands and logos. And what they've found is striking: you think about logos in the same areas of the brain that you use when you think about your friends.
Closing the sale

Closing the sale

Posted by Jenny Tse in Sales & Business Development - Business Development

The dos and don'ts when offering your services to potential clients.
Learning from the Second Best

Learning from the Second Best

Posted by Bill Barlow in Marketing & Advertising - Marketing

It's hard to be first. It's a lot easier to be second in the market. Why do so many products get overtaken by the next one that comes along? This deck has some insight.
Create is more than a word. It's an acronym

Create is more than a word. It's an acronym

Posted by Bill Barlow in Marketing & Advertising - Branding

Understanding that "Create" is an acronym will help you to be more focused on what you are producing.
Comparing Your Brand To Halloween

Comparing Your Brand To Halloween

Posted by Bill Barlow in Marketing & Advertising - Branding

Imagine if Halloween was a brand. The Halloween brand has elevated to advocacy status. There is a lot we can learn from Halloween for our own brands. As you will see, many brands have already borrowed from Halloween. How does your brand compare?
Top Startup Mistakes: Going it Alone

Top Startup Mistakes: Going it Alone

Posted by Cate Costa in Team - Leadership/Management

Why trying to build a business alone often leads to failure and how to tell when you need a partner and which tasks you should outsource or delegate and which you should tackle yourself.
8 Reasons Why Responsive Websites are Great for SEO

8 Reasons Why Responsive Websites are Great for SEO

Posted by Aaron Hemmelgarn in Marketing & Advertising - SEO

In this article and infographic we discuss why having a responsive website is great for SEO.
Why Talent Matters to Mid-Market Companies

Why Talent Matters to Mid-Market Companies

Posted by Nicole Dessain in General Business - Strategy/Planning

This article explores why talent is a key business imperative in mid-market companies.
Understand Your Customers & Use Unorthodox Ways to Develop New Content Ideas

Understand Your Customers & Use Unorthodox Ways to Develop New Content Ideas

Posted by Lilian Sue in General Business - Strategy/Planning

So, what are some of these OTHER useful tools and tricks that can help you understand your customers better and make it easier to generate some great content? Read the list below to familiarize yourself with some of the best OTHER tools out there!
Optimizing Your Website for Conversions – Practical Advice

Optimizing Your Website for Conversions – Practical Advice

Posted by Robert Stolarczuk in Marketing & Advertising - SEO

OK, You’ve just put a ton of effort into your SEO and social media campaigns and it is paying off, you’re getting more traffic. What else can you do?

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