Responsiveness is ultimately very useful, and well worth the cost. In fact, mobile-based traffic to some favorite websites has surpassed website-based traffic. Here are some advantages and drawbacks of the design technique.
A lot more people are accessing the internet from their phones. In fact, mobile-based traffic to some favorite websites has surpassed website-based traffic, prompting site owners to create mobile-friendly versions of their site with the help of responsive design. Search engines like Google also support the design - it ranks websites that support it over those that don’t, if we compare websites in the same niche.
So, should you get a responsive website made for your site? Here are some advantages and drawbacks of the design technique:
Advantages of a Responsive Design:
- Great user experience: You can provide a smooth, engaging experience to people that access your site from smartphones.
- Search-engine friendly: Search engines will rank your website much higher than before. You will also get access to local mobile users that search for your business services.
- Cheaper to market: Responsiveness makes it much easier to sell your business to mobile users. You can also share your website on social media sites and get access to users that are accessing their accounts from their smartphones.
- Analytics made simple: It is easier to analyze traffic that comes to a single URL, as opposed to multiple URLS - which is possible with the help of tools like Google Analytics.
Disadvantages of a Responsive Design:
- Slow load times: Even with optimization, sites will open slower on smartphones than on desktop. Exclusively-for-mobile sites load much quicker than responsive sites.
- Hard to implement: If you want to make your site responsive, it will be difficult – you will have to revamp your website or move to a new CMS platform entirely.
- High development costs: Finally, responsiveness, as necessary as it is, has high development costs. They might pay off in the long run, but you will still have to foot a big bill initially.
You can get a mobile-only website conceived in addition to your existing one instead if you can afford it. But it is evident from what we’ve mentioned above that responsiveness is ultimately very useful, and well worth the cost.