Marketing and Sales

Learn how your business can use retargeting to increase conversion rates by appealing to previously engaged customers.

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

A virtual receptionist sounds like a luxury, but when you weigh the benefits against the costs, you might find it's an effective tool for your business.

Emotion is the driving force in today's buying process. Learn how to tap the feelings that drive customers' buying decisions.

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.

Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

If you're too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

One-click purchasing allows customers to enter and save contact, shipping and payment information, making buying much easier and cart abandonment less likely.

Gen Z is the newest generation of consumers, with an estimated $300B in buying power. Learn why print marketing may be an effective way to reach Gen Z.

Managing your brand's online reputation is crucial. Learn to connect with your audience and make a good impression on people searching your brand online.

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.

GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.

Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

Some businesses don’t post their email address anymore to avoid filling up their inbox. But you can still find that email address. Here's how.

You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.